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Here’s How to Get the Most Out of Your MBA Program

MBA programs are all designed with the same goal in mind — to turn out well educated, ready-to-lead MBAs. But not all MBA students are created equal, as evidenced by that mid-career professional looking to launch into the next phase, the young college grad planning to enter the workforce with that all-important master’s in hand, and the entrepreneur who recognizes that while experience can be a great teacher, she can also be an expensive one that could use a little formal education as a supplement.

Would completing the same program, in the same way, benefit all three of them equally? Of course not. And neither does it benefit you. Follow these five tips to personalize your MBA and to maximize your investment: (Click here to tweet this list.)

1. Figure out why you are enrolled in an MBA program

Duh. This sounds like a no-brainer, but have you done it? I mean, really done it. If you haven’t, do it now, before you enter the first class. Sit down and evaluate your goals.

Are you looking for a promotion? Do you want to improve your skills for the position you’re already in? Do you want to earn more money? Start a business? Find a new opportunity? What do you imagine happening once you graduate? Is that goal attainable? Or are you going back to school because because your employer will pay for it, so why not do it?

No matter what your goal is, you have a long, hard road ahead, so make sure that is clear in your mind before you embark.

2. OK, you know why you are going back (or continuing to go) to school. It’s time to start

Look at your options. Do you want to go to evening classes? Weekend intensives? Online? A combination? Or full-time? Refer to No. 1: Assess your goal (and your current situation, of course). The in-class setting does add time to your schedule — commute time, waiting time, break time — but it also adds something that can be hard to get online: networking.

Yes, your MBA is all about improving yourself, but would it benefit your business to get to know other professionals looking to improve themselves? For the entrepreneur, any answer but “yes” should be seriously reexamined.

For the college grad, same thing. Who better to refer you to an open position than someone who knows that you have a stellar education? For others, consider your position and whether you handle outside business and clients. If so, consider at least a combination of classroom and online courses.

3. What’s your field of expertise? Marketing, finance, HR, management

An MBA program will expose you to all facets of business administration, but most programs also offer the ability to add an emphasis. Sound good? Well, take a look first at the added investment — those extra credit hours equal more time and more money. Do you really need that emphasis? If your employer is paying, and you have the time, it may be worth it. If not, look at ways to customize your courses to get the most out of your field of interest.

If you’re in marketing, and you’re taking that required accounting class, how do the two relate? Consider this: Great marketing is all about improving the bottom line. Use the time in your accounting course to understand the relationship between income and expenses, and your role in that. Successful marketers know how to balance budget and ROI, so take advantage of this opportunity to get the “behind the scenes” look at what the people who write your checks see. And then be sure to use that knowledge!

4. Get to know your instructors

Many MBA courses feature an asset that can be under-utilized: successful professionals who are in the position that you are enrolled to attain right at your fingertips.

One of the best ways to personalize your MBA is to form relationships with those instructors who strike a chord with you. Maybe they work directly in your field, maybe they have relationships that can help advance you, or maybe they’re just really great people who genuinely like to help others succeed. You may find a friend, a future employer, a referral source or a mentor — and they are standing right in front of you.

5. Ask to adjust assignments

This is a great benefit to getting to know your instructors. You are not just like the person sitting next to you. You’re unique, and so are your goals. Whenever possible, ask if you can tailor your assignments so that you can get the most out of the experience.

Let’s go back to the marketing/accounting example. You’ll have to do the basics, of course. But if you could also enlist your instructor to help you design an assignment that would teach you how to demonstrate the relationship of a marketing expenditure to the bottom line of your organization, you’ll come out of school not just with a degree, but with a serious competitive advantage.

An MBA can be an asset, a necessity, or a stepping stone, but when you personalize your experience and take control of your education, it is guaranteed to set you up to succeed.

Amanda Aschinger has worked with just about every type of person, business and entity imaginable. When she isn’t out telling great stories on video and film, she enjoys writing them. Amanda is a serial entrepreneur and a lover of great businesses.

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The post Here’s How to Get the Most Out of Your MBA Program appeared first on Brazen Life.

Brazen Life

#033: Books and More

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On this episode of the UnPodcast, we discussed the coming release of my book, UnSelling, why I can’t discount my books on Kindle, and why the quality of books has gone down in recent years. We also talked about some major social media blunders ranging from a teen in the Netherlands whose foolish tweet resulted in her arrest, and the failed Twitter hashtag attempt of the NYPD.

Other topics include:

  • Our joint bio [00:02:08.03]
  • What I find truly fascinating [00:03:49.11]
  • The UnBook Club [00:05:45.00]
  • The coming release of UnSelling [00:06:06.16]
  • Why my Kindle books aren’t discounted [00:07:03.09]
  • Why the quality of books has gone done [00:08:27.26]
  • My favorite line [00:12:48.28]
  • Just because it’s legal, doesn’t make it right [00:15:47.28]
  • My observation about meeting planners [00:17:13.01]
  • What sums up so much in social media for me [00:21:53.29]
  • Why article shares are not an indicator of success [00:22:06.26]
  • The most important data when it comes to content marketing [00:24:12.12]
  • The value of being a “front page” site [00:25:31.06]
  • The importance of the content behind the headlines [00:27:19.16]
  • What’s more important than the time of day you send out your newsletters [00:27:56.03]
  • The importance of knowing your end game in social media [00:28:30.02]
  • Why I spend time on Facebook [00:29:42.29]
  • The place for proper newspapers [00:31:51.11]
  • The consequences of a foolish tweet [00:34:00.03]
  • NYPD hashtag gone bad [00:42:55.23]
  • Passive exposure vs. active exposure [00:45:21.22]
  • When hashtags work [00:47:04.29]
  • And so much more. . .

 

You can’t control something with law that needs to be controlled with common sense. [Tweet This]

Items mentioned in this episode

  • The Wisdom of Psychopaths
  • ‘Hip hop-themed’ table horrifies cancer benefit guests
  • NPR’s April Fool’s Day Prank Was An Absolute Masterpiece
  • What Actually Makes Things Viral Will Blow Your Mind
  • Dutch Police Make Arrest In Teen Twitter Terror Threat
  • Judge Finds Social Media Disclaimers For Employees Are Unlawful
  • This NYPD Idea Backfired Horribly On Twitter
This ‘Hip hop-themed’ table horrified cancer benefit guests

This ‘Hip hop-themed’ table horrified cancer benefit guests

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound


UnMarketing

Muting My Noise – How I Made Social Media Relevant Again

A little while ago, I felt like the old man on his front porch when it came to social media.

I reminisced about the old days, when people were on Twitter to talk to other people. When Facebook friends were actual friends.

I kept telling people/brands to get off my lawn, to stop automating, and filling my feeds with junk.

Then I realized it. I created the noise. I auto-followed back the first 32,000 people that followed me without context or relevance. I accepted every friend request on Facebook to make up for my lack of popularity in high school. I accepted every connection on LinkedIn for the vanity metric of a lot of connections.

Complaining about my social media noise would be like turning up Metallica’s “And Justice For All” album to 11, and then complaining it’s too loud.

I made it. You made it for your accounts.

Social was losing a lot of relevance to me, which is the death blow for any platform. Once people start wondering why they’re logging in, they stop logging in. It happened to me with Foursquare last year, and it was about to happen everywhere else.

So I did something about it. Since I hate automation and scheduling on Twitter, that’s my personal choice, not what is “right” on social. So I found a Twitter app, Tweetbot (iPhone), which lets me mute certain Twitter clients. I picked the ones that were mainly used for scheduling and automating/synching tweets. It doesn’t mean they’re bad, just not what I want in my Twitter feed. Here they are:

filter1 Filter2 filter3

Yes, some of these can be real live tweets, so I will never see them, I’m willing to lose the small fraction of them to turn down my noise. Combine these with creating a private list, and I’m now reading real-time tweets of people that I actually want to read. Entirely changed Twitter for me, instead of how I’ve been using it for the past year, which is to check my “@ mentions” and then leaving. Which goes against the entire principal of Twitter. If all we do is look for people talking to us, the entire eco-system eventually implodes to a sea of scheduled tweets, and no one talking/listening. It’s been amazing and surprising how little I see from of my social media colleagues now. So many just cross-post everything, makes me a little sad.

Facebook is a little more work, and I’ve gone from 4800 friends to about 1600, one by painful one over the past 18 months. Again, it has become relevant to me and I’m enjoying it much more.

LinkedIn? It’s a lost cause currently. Not only was it nearly impossible to remove a contact, now they send notifications any time anyone publishes something new, without the ability to universally turn notifications off (you can individually).

Social media should never be about numbers. Especially if your stereo is at “11″. Turn it down. You don’t want me yelling at you from my front porch.


UnMarketing

Five interview questions to ask search marketing candidates

Recruiting the right talent for your team is tricky no matter what industry you’re in, but people working in search marketing face some very particular challenges.

There aren’t a lot of experienced and talented people to go around. Equally, experience doesn’t always correlate with talent.

There are a lot of excellent search marketers with only a few years experience and others who’ve done the years but don’t have the skills. 

Lots of people are responding to this by taking on trainees, this can work a treat but does eat into one of your most precious resources – your senior team’s time.

So if you decided to recruit someone with more experience what do you ask them?

Well in most case culture and attitude will be hugely important but I wanted to to share with you five questions you could use to test their technical suitability.

You could ask these face-to-face or perhaps as an exercise. I hope you find them useful.

It’s also worth noting that potential candidate could Google these questions and find the suggested responses. I’d actually see that as pretty ingenious and be pleased!

Question One 

Over the last few years Google has been more proactive at enforcing the content rules from its webmaster guidelines. This has resulted in many sites being hit with penalties which impair their ability to rank for search terms.

You are working at an independent search marketing consultancy and begin working with a client who believes they have been penalised. How would you diagnose the problem and what corrective action might you reasonably expect to take? (33 marks)

1-10: Acknowledges types of search marketing activity that may cause penalisation.

11-20: Understands the principles of penalty recovery and the actions required.

21-30: Realises the differences between manual and algorithmic action and all previous levels of understanding.

31-33: Displays a pragmatic and creative understanding of future risk aware strategies.

Question Two

Given enough budget it’s always possible to buy more paid search traffic, the challenge is whether this can be delivered profitably.

You are working for a major hotel chain as a PPC manager and you’ve been asked to explore expanding your campaign to target American customers looking to book hotels in the UK.

What would you need to know to forecast whether this campaign would be profitable? (33 marks)

1-10: Understands the basic forecasting data – e.g. demand, average order value & cost per click.

11-20: Understands the above and the variance in cost per click, demand and average order between different product types and keywords.

21-30: Realises the above plus acknowledges that profit and margin are more important than just revenue.

31-33: Displays an understanding of all of the above and customer lifetime value’s impact on the way you judge the value of a sale.

Question Three

You work brand-side for a high street fashion retailer. You’ve been given the responsibility for producing content to drive both social and SEO objectives.

You have been given a total content budget of £75,000. How would you decide how to spend this money? Also draw up a provisional allocation of resources. (33 marks)

1-10: Understands the need for content to deliver SEO and social media success.

11-20: Attempts to allocate resource based upon an understanding of what content will be tactically successful.

21-30: Achieves all of the above while tying the success into commercial objectives.

31-33: Explains all of the above and proposes a possible framework for measurement of success.

Question Four

You work at a large multichannel marketing agency delivering online as well as offline marketing services. You’ve been asked to participate in a new business pitch to represent the disciplines of paid and natural search.

The pitch asks for examples of innovative and new approaches to both paid and natural search that have been implemented across campaigns.

Detail a number of campaigns you’ve seen that you were impressed by that included interesting, original and new approaches to both PPC and SEO. (33 marks)

1-10: Details a number of campaigns that were successful but not that original or new or only covers SEO or PPC, but not both.

11-20: Outlines a number of campaigns using original and new approaches in both PPC and SEO.

21-30: Explains all of the above while understanding specific project constraints and their impact on delivering results.

31-33: Understands all of the above and that we can only really assess the quality of the campaign by understanding its commercial objectives and performance against them. 

Question Five 

You’re working in-house at a travel company that is fourth place for market share in your sector. 

What strategic approach would you take in paid search to increase market share. (33 marks)

1-10: Details a number of tactical elements of a paid search campaign.

11-20: Outlines a more strategic approach to paid search.

21-30: Does all of the above but with a clear understanding of gaining market share and how they would interact with their competitors.

31-33: Understands all of the above and includes some of the more advanced paid search tactics like re-marketing, ad-extensions etc.

Posts from the Econsultancy blog

#039: The Best Way to Upset and Insult Loyal Customers

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On this episode of the UnPodcast, we covered two primary topics: loyalty programs, and restaurant tipping. Among other things we discussed what businesses REALLY need to do to increase customer loyalty and when loyalty programs backfire and leave a bad taste in the mouth of customers.

We also talked about an inappropriate response from one restaurant to a tip that consisted of $ 5 worth of change in a baggie.

Can the fact that I bought the shampoo be enough for today? [Tweet This] 

 

Forced loyalty can’t possibly work for anything. [Tweet This] 

Other topics include:

  • [00:05:56.10]How StubHub reward codes work
  • [00:06:30.05]What StubHub did that turned me from a fan into a critic
  • [00:14:31.28]The hierarchy of what’s most important in a business
  • [00:17:31.18] How companies keep you from using your loyalty rewards
  • [00:17:45.22]The entire point of coupon redemption and rebates
  • [00:19:04.22]Why some people don’t use loyalty cards
  • [00:21:21.02]The middle ground when it comes to loyalty programs
  • [00:22:29.02]Another thing that drives people to shop online rather than going to brick and mortar stores
  • [00:23:32.06]The pressure to say yes when asked to donate to a worthy cause when checking out
  • [00:26:16.03]Whether or not a little bit of guilt is worth the money that is raised as a result of it
  • [00:26:54.03]How to encourage customer loyalty
  • And so much more. . .

If a tip is mandatory, it’s called a fee. [Tweet This]

Items mentioned in this episode

  • StubHub
  • SeatGeek

Below is the Facebook post I referred to in this episode. Feel free to leave your two cents (pun intended) on the Facebook Post by clicking on the comment link beneath the post.

Post by UnMarketing.

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound


UnMarketing

Want the Corner Office? Do These 6 Things Now, and You’ll Run the Show Later

Though you know you one day want a C-suite title, you realize it’ll take some time to get there. No one puts the recent grad or entry-level associate in the corner office off the bat.

So should you hang back and wait awhile before stepping up? Of course not! You should chart your path to the top right this very minute. As an aspiring executive, you need to develop your plan for a robust career now. You need to develop right skills, find the right connections and learn how to be in the right place.

Get started with these six actions and you’ll be well on your way to that corner office. (Click here to tweet this list.)

1. Grow your LinkedIn network strategically

Connect with as many of your coworkers and former colleagues on LinkedIn as you can. As you move along in your career, it will be even harder to track down the key people from your past jobs.

This will help you keep in touch with your network both actively and passively, build and foster relationships and help align future references for your executive position.

Connect not only with your peers, but also with leaders you’ve interacted with one level or more above your position. Additionally, do not shy away from reaching out to those lower on the totem pole than you. You never know where they’ll go, and you have no idea if a subordinate may rise faster than you.

Once you make the connection, stay connected on a regular basis to stay relevant, be helpful and remain top of mind. LinkedIn makes it easy for you to stay in touch and showcase your expertise through updates and activities.

The more ongoing social proof you have behind you, the stronger your overall executive presence will be. So get connecting!

2.  Join college alumni networking groups

You spent all of those tuition dollars. Now it’s time to get a return on your investment. Joining your college alumni networks — both online groups and offline chapters in your city — can help expand your network and build your reputation.

These communities already have a built-in sense of inclusiveness. You have the opportunity to meet professionals at every level who have shared experiences with you and are willing to help another alumni succeed.

3. Find internal and external mentors

Mentors not only shine a light on your true potential, but also help guide you to the top through advice, support and advocacy.

You should have at least two professional mentors – one at the company where you work and one who works elsewhere.

Your mentor at work will help you navigate the corporate structure and gain sponsorship to move up along your career path. You want to build this relationship into an advocacy for you. Leverage this mentorship to get insider office politics information, understand who the key players are and hone in on areas of opportunity.

Your external mentor will help you grow in your field and expand your network of connections. Rely on them to help guide your long-term path, share trending industry information and become a known entity outside of your job.

4. Invest in your skills

No one cares more about your career than you do. Be sure to invest in your own personal growth and development.

Your focus needs to be two fold: Hard skills that are relevant to your industry and soft skills that help shape you as a leader.

Be sure to stay current on industry trends and emerging technologies as well as leadership techniques and best practices. The better-rounded of a candidate you are, the easier it is for you to be supported at the executive level.

5. Get involved in associations and charities

When you look at the boards and participants of many associations and charities, they’re filled with executives from different companies and functions. Associations and charities are a great way to get involved with an issue or organization that’s important to you — while at the same time mining networking gold.

You must be genuinely interested in the association or charity you choose for relationships to take root. It will take some extra work and time for you, but the lasting impact and connections are well worth it for aspiring executives.

6. Stop eating at your desk

Eating alone at your desk can be a career killer.

Most people think if they eat at their desk, they’ll be viewed as an industrious employee. While some corporate cultures may view that positively, failing to connect with fellow professionals outside of work can be detrimental to your career. Breaking bread with co-workers and professional friends is an effective way to do nurture your network before you need it.

Consistently leveraging these six actions throughout your career will help you stand out among other candidates. Keep doing these over and over, and you’ll make your aspiring executive dreams a reality.

Lisa Rangel of ChameleonResumes.com, is a former recruiter, LinkedIn job seeker group moderator and a leading resume writer. She authored the DIY Branded Resume eBook” and 99 Free Job Search Tips from an Executive Recruiter.”

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The post Want the Corner Office? Do These 6 Things Now, and You’ll Run the Show Later appeared first on Brazen Life.

Brazen Life

Revisiting Segmentation: Two More Improvements in Adobe Analytics

In May, we offered up the biggest change to digital analytics segmentation since SiteCatalyst v15 in May, when we released  when we brought you sequential and time-between segmentation, powerful segment management (including sharing with individual users), and segment stacking. These improvements to segmentation have allowed users of Adobe Analytics to learn about their customers more quickly and effectively than ever before—and not just in part of Adobe Analytics, but in all of it. But we knew weren’t done, and this week we added two exciting new capabilities to Reports & Analytics inside of Adobe Analytics.

Segmentation in Anomaly Detection
Anomaly Detection, which we added to Reports & Analytics in October 2013, gives you the ability to assess the statistical significance of changes in trend across any of your key metrics and KPIs; for example, this makes it easy to understand whether it’s worth looking into a change in average order value. Anomaly Detection highlights every instance where a KPI moves outside an expected range (based on historical trends for that metric); as such, it serves as a jumping-off point for on-the-spot analysis by telling you where you might get started. With this release, the Anomaly Detection tool now supports segmentation, which means that you can perform these assessments of anomalous metrics and KPIs for your most important visitor or content segments.

You can apply a segment to the Anomaly Detection report just as you do elsewhere in Reports & Analytics. In the screen shot below, I am adding a simple First-Time Visits segment to the anomaly view that I have on the right.

Segments in Anomaly Detection

Once I apply the segment, the set of detected anomalies—the metrics in this case are simple: Page Views and Visits, but it could be anything—is detected for just the segment(s) that I apply. (The “(s)” is to remind you that you can now apply multiple segments to a report at the same time, and this is also true of Anomaly Detection.)

Segments applied to Anomaly Detection

If you haven’t used Anomaly Detection, give it a try today, and see how different visitor segments are impacting your KPIs in statistically significant ways!

Create Segment from Fallout Path
One of the coolest time-saving features in Ad Hoc Analysis is the ability to create a Fallout report and then, with a single click, turn that specific fallout path into a sequential segment. Once you find a path that matters to you, and you see how users are falling out as they move through that path, you may want to learn more about who these visitors are. By turning the fallout path into a segment, you’ll be able to go to other parts of the tool—geography reporting, campaigns, etc.—and easily focus in on users who followed the path that you defined.

I am pleased to announce that this capability is now available on the web in Reports & Analytics as well:

Fallout segmentation

When you click this link in the report header, you are taken immediately to the segment builder. We will automatically configure containers for the checkpoints you defined in the Fallout report, and add a sequential “THEN” operator to ensure that visitors who match the segment completed the checkpoints in the order you specified.

fallout_segment_03

Of course, you can make changes to the segment once you are in the segment builder, or you can save it as-is. Then you are ready to apply this path-based segment elsewhere in Reports & Analytics, Ad Hoc Analysis, or Report Builder.

Next
It has been great to hear success stories from many of you as you have started using advanced segmentation capabilities in Adobe Analytics over the past couple of months, and I would encourage you to share your feedback in the comments on this blog. With this week’s update, these two additions to segmentation in Adobe Analytics allow you to go even farther in your quest to understand your customers/visitors/users more fully, and I expect even better stories in the future! As for us, we will continue to invest in segmentation—the most important arrow in the digital marketer’s quiver—to aid in that journey.

Happy segmenting!

The post Revisiting Segmentation: Two More Improvements in Adobe Analytics appeared first on Digital Marketing Blog by Adobe.

Digital Marketing Blog by Adobe

10 Steps to Seizing the Mobile Opportunity in Mobile & Entertainment

One look at the vast number of smart devices—smartphones, tablets, TVs, household appliances, and phablets (smartphone/tablets)—in use today, and it’s not surprising that mobile access is overtaking fixed Internet access. This trend, in turn, gives media and entertainment companies new opportunities as they look to engage larger, more targeted audiences.

Whether they are watching, reading, Tweeting about, or sharing streaming news, sports, TV shows, videos, or other content, consumers increasingly prefer to access content on demand on their terms and on their devices of choice. Media and entertainment companies must ask themselves a few questions: Are we delivering the right mobile experience to the right audiences and devices? And are theses the kinds of experiences that keep consumers returning to our brand?

Those media and entertainment companies that listen to consumers and understand their preferences can better meet rapidly changing consumer expectations. These companies are also best positioned to maximize returns on their technology and content investments when delivering entertainment and advertising to savvy, diverse global audiences.

By taking advantage of leading digital marketing solutions for analytics, testing, content publishing, and other activities, media and entertainment companies are gaining more user context and then applying mobile marketing tactics such as personalized app experiences, ads based on geolocation, and push notifications. These types of initiatives allow companies to extend the reach and frequency of their brands, deepen engagement, and uncover new options to monetize content.

There are several proven, helpful steps to follow for media and entertainment companies looking to get the most out of their mobile strategies:

  1. Develop a “mobile first” strategy. Reusing traditional content for mobile devices simply does not work. Create robust mobile specific executions and follow that with measurement and optimization strategies that are fully integrated into every other marketing initiative.
  2. Ensure context and relevancy. Media consumers are more willing to view an ad if it is relevant. Personalizing user experiences will ensure stickiness and return visitation, as well as more app downloads.
  3. Adopt second-screen experiences. Entertainment today for media multitaskers often seems incomplete without one or more mobile and tablet-specific counterparts.
  4. Connect the dots of the customer journey across all channels. To make experiences relevant, collect and integrate data from every touch point, including digital app downloads and engagement, activities on social networks, time spent interacting with digital magazines, location-specific data, in-game purchases, offline experiences, and more.
  5. Leverage Big Data and analytics. To drive better ads to the most valuable audience segments, aggregate and analyze data for better targeting, results, and customer engagement.
  6. Measure and monetize differently. By looking at metrics such as launches, monthly engaged users, and lifetime value, focus on performance metrics such as cost per install (CPI) and cost per engagement (CPE).
  7. Quantify and attribute. Measure and analyze the effectiveness of mobile-specific campaigns such as SMS, mobile search and display ads, and QR codes.
  8. Correlate mobile data. It’s important to look at the context of all digital channels—Web, social, and email.
  9. Do not rely on guesswork. Instead,adopt solutions that quantifiably answer pressing questions, such as “What types of paid media work for acquiring iOS audiences?” or “Which devices should we prioritize for delivering our entertainment, edutainment, advertorial, or videos?”
  10. Act swiftly. Mobile is transforming the marketing landscape faster than anyone could have ever imagined. The uptake and usage of mobile devices is a wave that media and entertainment marketers must catch, or risk being left behind.

Media and entertainment companies today need to adopt solutions that help them succeed throughout the entire cycle, from content or app creation through to delivery, analysis, and optimization to monetization. The mobile world in media and entertainment has become so complex that a solid foundation based on powerful, integrated digital marketing technology is a requirement for success.

For more information on how to harness mobile opportunities in media and entertainment, download the latest Adobe paper on “Mobile in Media and Entertainment: Tectonic Shifts and Big Opportunities.”

The post 10 Steps to Seizing the Mobile Opportunity in Mobile & Entertainment appeared first on Digital Marketing Blog by Adobe.

Digital Marketing Blog by Adobe

Luxury brands on YouTube: Does the content match their reputations?

In the early days of social media luxury brands attracted huge followings simply because people liked to be associated with aspirational companies.

I naively thought that those days had passed, but it would appear that luxury fashion brands are still a big draw on social.

It could be that the likes of Chanel and Dior have outstanding content and are excellent at engaging with their fans, but I thought it would be interesting to see if they’re getting by on reputation alone.

According to data from Socialbakers, luxury brands account for four of the top six most-popular fashion labels on YouTube.

Victoria’s Secret is far and away the most popular (453,000 subscribers), followed by Chanel (250,000), Dior (124,000), Quiksilver (117,000), Burberry (110,000) and Louis Vuitton (74,000).

Here’s a look at what these four high-end fashion labels are getting right on YouTube. Or for more on this topic, read our posts looking at Burberry’s social strategy and examining five great luxury ecommerce sites.

Chanel

Chanel has a neat YouTube hub page that divides its content according to various product categories, such as fashion or fragrance.

Clicking through one of these takes you to a tiled layout that achieves a clean, simple design by stripping out anything other than the video titles.

The videos are displayed in a customised player that also uses a minimal design, so all relevant information and comments appear in plain black and white.

Chanel uploads new videos every few days, though there doesn’t appear to be a regular publishing date as such (e.g. a new video every Monday).

Instead much of the content is taken from its events, fashion shows or new TV ads. There are also regular makeup tutorials demonstrating how to achieve a particular look.

Overall there’s a decent variety of content, with a strong focus on big budget, stylish product ads and celebrities.

Chanel’s TV ads prove to be its most popular videos, with one commercial featuring Marilyn Monroe attracting almost 13m views while this ad featuring Brad Pitt’s nonsensical ramblings has more than 8m.

Dior

Christian Dior’s hub page is more basic than Chanel’s. It hasn’t gone for a fully customised, sleek design, and instead has a hero video followed by lists of its latest videos and product categories. 

It certainly lacks the visual impact of Chanel’s page, but then how many people land on the hub page anyway? Plus it’s quite useful to have a list of the most recent videos.

Dior uploads new content every few days, ensuring that its followers always have something new to look at.

This includes a good variety of clips, such as TV ads, fashion shows, celebrity interviews, and tutorials.

And as one would expect, the flashy adverts prove to be Dior’s most popular content. For example, this ‘uncensored official director’s cut’ of an ad featuring teen favourite Robert Pattinson has more than 20m views.

Burberry

Burberry has an excellent social strategy in which video plays a central role. The brand’s obsession with its British heritage means that it has a strong association with the country’s music scene, including a series of exclusive acoustic sets from relatively unknown artists.

This type of content is obviously better suited to video so YouTube is an important channel for Burberry.

Musicians are also a central part of Burberry’s fashion shows, with the likes of George Ezra and Paloma Faith performing as the models strut their stuff.

That said, Burberry doesn’t appear to upload content as frequently as its rivals and occasionally goes several weeks with posting any new videos.

It also hasn’t created a hub page and instead relies on a standard YouTube homepage to show off its content.

Louis Vuitton

As with Burberry, Louis Vuitton hasn’t opted to create a hub page and uses a standard YouTube homepage.

After the list of latest posts the videos are divided out by categories such as ‘Muses’ (apparently Giselle will sell her soul to anyone) and ‘News’.

That fails to showcase what is a good mix of videos that includes some interesting travel clips among the usual fashion shows and adverts.

But while the video content is of an excellent standard, Louis Vuitton only uploads a handful of posts each month.

This could be why it has far fewer subscribers than its rival brands.

Finally, Louis Vuitton’s most popular video is its advert from last year that featured David Bowie. The clip currently has almost 34m views, naturally.

In conclusion

Far from resting on their laurels, these luxury brands are making an effort to maintain up-to-date and interesting YouTube pages.

Chanel and Dior upload content most frequently and have created customised pages, which likely contributes to their popularity.

Louis Vuitton’s comparatively low number of subscribers is undoubtedly impacted by the fact that it only uploads one or two videos per month, meaning it offers a poorer variety and less reason to subscribe.

Posts from the Econsultancy blog

Networking Events in Cleveland: 6 Groups Worth Checking Out

Cleveland’s not one to be left behind in the Rust Belt region’s decline. The city’s startup scene is growing, and young professionals can make valuable career moves in this lakefront city.

From the city’s healthcare industry hub to advanced manufacturing facilities to academia, professionals are finding meaningful roles in the Cleveland area. Here are six groups that’ll help you meet the right crowd for you. (Click here to tweet this list.)

1. Cleveland 20/30

The Cleveland Professional 20/30 Club offers programming in four areas: social, networking, philanthropic, and educational. A weekly networking breakfast on Friday mornings can help you ease into this active network. Nervous about approaching fellow attendees? Networking Committee members are happy to make an introduction.

2. Mobile Monday Cleveland

Mobile Monday hosts events around the world, but Cleveland’s growing tech scene makes its speaker series worth attending. Featured guests share their experiences in the business-meets-tech space, but you might also find yourself sounding off in mobile tech discussions. There are only six events each year, so register early!

3. Engage! Cleveland

In the early stages of your career? Engage! Cleveland will help you explore ways to grow in the local professional community. Take a nonprofit leadership workshop, visit public art events, or sit back and listen at the Young Professional Speaker Series. Seasonal mixers remind you to take time to relax.

4. ClevelandGives

Choose a unique volunteer opportunity! But first: your group of local professionals will learn a practical skill to assist you in your task for the day. You’ll go home with business cards in your pocket and an appreciation for your newly-practiced skills.

5. Neighbor Up Network Night

Neighborhood Connections hosts this monthly meetup to encourage networking on a hyper-local level. Keep an open mind as you explore ways to connect with locals in your industry — or in vastly different fields. Neighborhood Connections partners with community groups to offer volunteer opportunities and job fairs: two more great ways to network.

6. Network After Work Cleveland

There’s no programming or long-term commitment. Just pick at monthly event and grab your name tag — color-coded to help you find your industry — and get ready to meet a few hundred professionals at some of Cleveland’s hottest downtown watering holes. Tickets for each event cost under $ 20. Arrive early to these all-evening events and you’ll be able to enjoy some light appetizers on the house.

What other networking events in Cleveland would you add to this list?

Lisa Rowan is a writer and editor in Washington, D.C.

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Brazen Life

Be a speaker of your Niche AND Intensify your wealth, brand power and whole system

No speechlessness while speaking in front of a wide audience;

No hesitance while narrating when all eyes are set on you;

No crumbling while speaking under time pressure;

These are the true qualities are expected of a professional speaker.

Being a professional and qualified speaker on a podium that keeps people involved and interested who are strongly willing to get to the top in the domain of business or life which you have already excelled is awfully unappreciated and even the well-versed professional & experts are earning a little less just because they fail to recognize the significance of public speaking.

If by any chance, the domain of public speaking appeals you or it is something you would like to give atleast one try. Here are the top reasons on, how exactly public speaking can intensify wealth and business prospects. First and foremost, you need to know public speaking about your business is nowhere a cheap PR. Amazingly, the key-points about public speaking are:

  • An awesome tact to empower one’s self-esteem
  • An excellent way to make new contacts and develop a great network.
  • If you wanna change the world, the most effective idea to spread revolutionary ideas is public speaking.

Why should you be the speaker? What are business benefits, if I am the speaker?

Structure your business brand

Structuring a bond, an affinity and a connection with the audience, people or the spectators, while talking to them about your professional proficiency or personal experiences presents you as a person, who knows what is he talking about, which empowers the audience to relate and associate YOU wth your Brand.

Business Promotion

What about organizing a speaking event, paper reading, extempore or a debate, and discussing about your products and services through such events brings more power to the brand. Moreover, especially for the audience who aren’t actually aware of you, your brand, your product –n-services, and your proficiency of being an amazing public speaker on wider platforms is a great way to introduce the audience about your brand and eventually grow a stronger customer base.

Boosts up the confidence

Phobias, fears, it is like stating the obvious that death is people’s no.1 fear. Ever wondered what is the 2nd, dear fellow readers, its public speaking. Even though public speaking stands steady at no.2 position, it is very much possible to get rid of it with smart preparation and practices. Initially, the responsibility of speaking publicly in front of the press, hundreds of audience appears a daunting task. With the advancement of time, when you have learnt the essentials of public speaking, the talks will become seamless and natural.

Growth of contact network

Growth of business depends greatly on network of contact. An event with a professional keynote speaker is like digging a gold mine of contacts. These contacts are great business prospects by being:

  • Associate Partners
  • Joint Venture
  • Customers
  • Eligible potential employee

Making More Money

None can deny business is all about reaping more and more money. But exactly how?

  • Say you are sales rep but also a great speaker that means you can easily convince people to buy the products or services you are offering.
  • Say you are a manager but also a great speaker that means you can keep your team motivated to achieve the set goals.
  • Say you are a CEO but also a great speaker that means while giving an interview on a national channel, you know what to speak and how it.

It's worth mentioning that when you're a high profile figure, you may be targeted in ways you had never expected. We've been talking to local criminal solicitors based in Birmingham, Hussain Solicitors and they have informed us of the best ways possible to protect yourself from any fraud, scams or even criminal issues. Contact; Hussain Solicitors, 481 Coventry Road, Small Heath, Birmingham, B10 0JS. 24hr Telephone: 0121 766 7474.