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Want the Corner Office? Do These 6 Things Now, and You’ll Run the Show Later

Though you know you one day want a C-suite title, you realize it’ll take some time to get there. No one puts the recent grad or entry-level associate in the corner office off the bat.

So should you hang back and wait awhile before stepping up? Of course not! You should chart your path to the top right this very minute. As an aspiring executive, you need to develop your plan for a robust career now. You need to develop right skills, find the right connections and learn how to be in the right place.

Get started with these six actions and you’ll be well on your way to that corner office. (Click here to tweet this list.)

1. Grow your LinkedIn network strategically

Connect with as many of your coworkers and former colleagues on LinkedIn as you can. As you move along in your career, it will be even harder to track down the key people from your past jobs.

This will help you keep in touch with your network both actively and passively, build and foster relationships and help align future references for your executive position.

Connect not only with your peers, but also with leaders you’ve interacted with one level or more above your position. Additionally, do not shy away from reaching out to those lower on the totem pole than you. You never know where they’ll go, and you have no idea if a subordinate may rise faster than you.

Once you make the connection, stay connected on a regular basis to stay relevant, be helpful and remain top of mind. LinkedIn makes it easy for you to stay in touch and showcase your expertise through updates and activities.

The more ongoing social proof you have behind you, the stronger your overall executive presence will be. So get connecting!

2.  Join college alumni networking groups

You spent all of those tuition dollars. Now it’s time to get a return on your investment. Joining your college alumni networks — both online groups and offline chapters in your city — can help expand your network and build your reputation.

These communities already have a built-in sense of inclusiveness. You have the opportunity to meet professionals at every level who have shared experiences with you and are willing to help another alumni succeed.

3. Find internal and external mentors

Mentors not only shine a light on your true potential, but also help guide you to the top through advice, support and advocacy.

You should have at least two professional mentors – one at the company where you work and one who works elsewhere.

Your mentor at work will help you navigate the corporate structure and gain sponsorship to move up along your career path. You want to build this relationship into an advocacy for you. Leverage this mentorship to get insider office politics information, understand who the key players are and hone in on areas of opportunity.

Your external mentor will help you grow in your field and expand your network of connections. Rely on them to help guide your long-term path, share trending industry information and become a known entity outside of your job.

4. Invest in your skills

No one cares more about your career than you do. Be sure to invest in your own personal growth and development.

Your focus needs to be two fold: Hard skills that are relevant to your industry and soft skills that help shape you as a leader.

Be sure to stay current on industry trends and emerging technologies as well as leadership techniques and best practices. The better-rounded of a candidate you are, the easier it is for you to be supported at the executive level.

5. Get involved in associations and charities

When you look at the boards and participants of many associations and charities, they’re filled with executives from different companies and functions. Associations and charities are a great way to get involved with an issue or organization that’s important to you — while at the same time mining networking gold.

You must be genuinely interested in the association or charity you choose for relationships to take root. It will take some extra work and time for you, but the lasting impact and connections are well worth it for aspiring executives.

6. Stop eating at your desk

Eating alone at your desk can be a career killer.

Most people think if they eat at their desk, they’ll be viewed as an industrious employee. While some corporate cultures may view that positively, failing to connect with fellow professionals outside of work can be detrimental to your career. Breaking bread with co-workers and professional friends is an effective way to do nurture your network before you need it.

Consistently leveraging these six actions throughout your career will help you stand out among other candidates. Keep doing these over and over, and you’ll make your aspiring executive dreams a reality.

Lisa Rangel of ChameleonResumes.com, is a former recruiter, LinkedIn job seeker group moderator and a leading resume writer. She authored the DIY Branded Resume eBook” and 99 Free Job Search Tips from an Executive Recruiter.”

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The post Want the Corner Office? Do These 6 Things Now, and You’ll Run the Show Later appeared first on Brazen Life.

Brazen Life

Revisiting Segmentation: Two More Improvements in Adobe Analytics

In May, we offered up the biggest change to digital analytics segmentation since SiteCatalyst v15 in May, when we released  when we brought you sequential and time-between segmentation, powerful segment management (including sharing with individual users), and segment stacking. These improvements to segmentation have allowed users of Adobe Analytics to learn about their customers more quickly and effectively than ever before—and not just in part of Adobe Analytics, but in all of it. But we knew weren’t done, and this week we added two exciting new capabilities to Reports & Analytics inside of Adobe Analytics.

Segmentation in Anomaly Detection
Anomaly Detection, which we added to Reports & Analytics in October 2013, gives you the ability to assess the statistical significance of changes in trend across any of your key metrics and KPIs; for example, this makes it easy to understand whether it’s worth looking into a change in average order value. Anomaly Detection highlights every instance where a KPI moves outside an expected range (based on historical trends for that metric); as such, it serves as a jumping-off point for on-the-spot analysis by telling you where you might get started. With this release, the Anomaly Detection tool now supports segmentation, which means that you can perform these assessments of anomalous metrics and KPIs for your most important visitor or content segments.

You can apply a segment to the Anomaly Detection report just as you do elsewhere in Reports & Analytics. In the screen shot below, I am adding a simple First-Time Visits segment to the anomaly view that I have on the right.

Segments in Anomaly Detection

Once I apply the segment, the set of detected anomalies—the metrics in this case are simple: Page Views and Visits, but it could be anything—is detected for just the segment(s) that I apply. (The “(s)” is to remind you that you can now apply multiple segments to a report at the same time, and this is also true of Anomaly Detection.)

Segments applied to Anomaly Detection

If you haven’t used Anomaly Detection, give it a try today, and see how different visitor segments are impacting your KPIs in statistically significant ways!

Create Segment from Fallout Path
One of the coolest time-saving features in Ad Hoc Analysis is the ability to create a Fallout report and then, with a single click, turn that specific fallout path into a sequential segment. Once you find a path that matters to you, and you see how users are falling out as they move through that path, you may want to learn more about who these visitors are. By turning the fallout path into a segment, you’ll be able to go to other parts of the tool—geography reporting, campaigns, etc.—and easily focus in on users who followed the path that you defined.

I am pleased to announce that this capability is now available on the web in Reports & Analytics as well:

Fallout segmentation

When you click this link in the report header, you are taken immediately to the segment builder. We will automatically configure containers for the checkpoints you defined in the Fallout report, and add a sequential “THEN” operator to ensure that visitors who match the segment completed the checkpoints in the order you specified.

fallout_segment_03

Of course, you can make changes to the segment once you are in the segment builder, or you can save it as-is. Then you are ready to apply this path-based segment elsewhere in Reports & Analytics, Ad Hoc Analysis, or Report Builder.

Next
It has been great to hear success stories from many of you as you have started using advanced segmentation capabilities in Adobe Analytics over the past couple of months, and I would encourage you to share your feedback in the comments on this blog. With this week’s update, these two additions to segmentation in Adobe Analytics allow you to go even farther in your quest to understand your customers/visitors/users more fully, and I expect even better stories in the future! As for us, we will continue to invest in segmentation—the most important arrow in the digital marketer’s quiver—to aid in that journey.

Happy segmenting!

The post Revisiting Segmentation: Two More Improvements in Adobe Analytics appeared first on Digital Marketing Blog by Adobe.

Digital Marketing Blog by Adobe

10 Steps to Seizing the Mobile Opportunity in Mobile & Entertainment

One look at the vast number of smart devices—smartphones, tablets, TVs, household appliances, and phablets (smartphone/tablets)—in use today, and it’s not surprising that mobile access is overtaking fixed Internet access. This trend, in turn, gives media and entertainment companies new opportunities as they look to engage larger, more targeted audiences.

Whether they are watching, reading, Tweeting about, or sharing streaming news, sports, TV shows, videos, or other content, consumers increasingly prefer to access content on demand on their terms and on their devices of choice. Media and entertainment companies must ask themselves a few questions: Are we delivering the right mobile experience to the right audiences and devices? And are theses the kinds of experiences that keep consumers returning to our brand?

Those media and entertainment companies that listen to consumers and understand their preferences can better meet rapidly changing consumer expectations. These companies are also best positioned to maximize returns on their technology and content investments when delivering entertainment and advertising to savvy, diverse global audiences.

By taking advantage of leading digital marketing solutions for analytics, testing, content publishing, and other activities, media and entertainment companies are gaining more user context and then applying mobile marketing tactics such as personalized app experiences, ads based on geolocation, and push notifications. These types of initiatives allow companies to extend the reach and frequency of their brands, deepen engagement, and uncover new options to monetize content.

There are several proven, helpful steps to follow for media and entertainment companies looking to get the most out of their mobile strategies:

  1. Develop a “mobile first” strategy. Reusing traditional content for mobile devices simply does not work. Create robust mobile specific executions and follow that with measurement and optimization strategies that are fully integrated into every other marketing initiative.
  2. Ensure context and relevancy. Media consumers are more willing to view an ad if it is relevant. Personalizing user experiences will ensure stickiness and return visitation, as well as more app downloads.
  3. Adopt second-screen experiences. Entertainment today for media multitaskers often seems incomplete without one or more mobile and tablet-specific counterparts.
  4. Connect the dots of the customer journey across all channels. To make experiences relevant, collect and integrate data from every touch point, including digital app downloads and engagement, activities on social networks, time spent interacting with digital magazines, location-specific data, in-game purchases, offline experiences, and more.
  5. Leverage Big Data and analytics. To drive better ads to the most valuable audience segments, aggregate and analyze data for better targeting, results, and customer engagement.
  6. Measure and monetize differently. By looking at metrics such as launches, monthly engaged users, and lifetime value, focus on performance metrics such as cost per install (CPI) and cost per engagement (CPE).
  7. Quantify and attribute. Measure and analyze the effectiveness of mobile-specific campaigns such as SMS, mobile search and display ads, and QR codes.
  8. Correlate mobile data. It’s important to look at the context of all digital channels—Web, social, and email.
  9. Do not rely on guesswork. Instead,adopt solutions that quantifiably answer pressing questions, such as “What types of paid media work for acquiring iOS audiences?” or “Which devices should we prioritize for delivering our entertainment, edutainment, advertorial, or videos?”
  10. Act swiftly. Mobile is transforming the marketing landscape faster than anyone could have ever imagined. The uptake and usage of mobile devices is a wave that media and entertainment marketers must catch, or risk being left behind.

Media and entertainment companies today need to adopt solutions that help them succeed throughout the entire cycle, from content or app creation through to delivery, analysis, and optimization to monetization. The mobile world in media and entertainment has become so complex that a solid foundation based on powerful, integrated digital marketing technology is a requirement for success.

For more information on how to harness mobile opportunities in media and entertainment, download the latest Adobe paper on “Mobile in Media and Entertainment: Tectonic Shifts and Big Opportunities.”

The post 10 Steps to Seizing the Mobile Opportunity in Mobile & Entertainment appeared first on Digital Marketing Blog by Adobe.

Digital Marketing Blog by Adobe

Luxury brands on YouTube: Does the content match their reputations?

In the early days of social media luxury brands attracted huge followings simply because people liked to be associated with aspirational companies.

I naively thought that those days had passed, but it would appear that luxury fashion brands are still a big draw on social.

It could be that the likes of Chanel and Dior have outstanding content and are excellent at engaging with their fans, but I thought it would be interesting to see if they’re getting by on reputation alone.

According to data from Socialbakers, luxury brands account for four of the top six most-popular fashion labels on YouTube.

Victoria’s Secret is far and away the most popular (453,000 subscribers), followed by Chanel (250,000), Dior (124,000), Quiksilver (117,000), Burberry (110,000) and Louis Vuitton (74,000).

Here’s a look at what these four high-end fashion labels are getting right on YouTube. Or for more on this topic, read our posts looking at Burberry’s social strategy and examining five great luxury ecommerce sites.

Chanel

Chanel has a neat YouTube hub page that divides its content according to various product categories, such as fashion or fragrance.

Clicking through one of these takes you to a tiled layout that achieves a clean, simple design by stripping out anything other than the video titles.

The videos are displayed in a customised player that also uses a minimal design, so all relevant information and comments appear in plain black and white.

Chanel uploads new videos every few days, though there doesn’t appear to be a regular publishing date as such (e.g. a new video every Monday).

Instead much of the content is taken from its events, fashion shows or new TV ads. There are also regular makeup tutorials demonstrating how to achieve a particular look.

Overall there’s a decent variety of content, with a strong focus on big budget, stylish product ads and celebrities.

Chanel’s TV ads prove to be its most popular videos, with one commercial featuring Marilyn Monroe attracting almost 13m views while this ad featuring Brad Pitt’s nonsensical ramblings has more than 8m.

Dior

Christian Dior’s hub page is more basic than Chanel’s. It hasn’t gone for a fully customised, sleek design, and instead has a hero video followed by lists of its latest videos and product categories. 

It certainly lacks the visual impact of Chanel’s page, but then how many people land on the hub page anyway? Plus it’s quite useful to have a list of the most recent videos.

Dior uploads new content every few days, ensuring that its followers always have something new to look at.

This includes a good variety of clips, such as TV ads, fashion shows, celebrity interviews, and tutorials.

And as one would expect, the flashy adverts prove to be Dior’s most popular content. For example, this ‘uncensored official director’s cut’ of an ad featuring teen favourite Robert Pattinson has more than 20m views.

Burberry

Burberry has an excellent social strategy in which video plays a central role. The brand’s obsession with its British heritage means that it has a strong association with the country’s music scene, including a series of exclusive acoustic sets from relatively unknown artists.

This type of content is obviously better suited to video so YouTube is an important channel for Burberry.

Musicians are also a central part of Burberry’s fashion shows, with the likes of George Ezra and Paloma Faith performing as the models strut their stuff.

That said, Burberry doesn’t appear to upload content as frequently as its rivals and occasionally goes several weeks with posting any new videos.

It also hasn’t created a hub page and instead relies on a standard YouTube homepage to show off its content.

Louis Vuitton

As with Burberry, Louis Vuitton hasn’t opted to create a hub page and uses a standard YouTube homepage.

After the list of latest posts the videos are divided out by categories such as ‘Muses’ (apparently Giselle will sell her soul to anyone) and ‘News’.

That fails to showcase what is a good mix of videos that includes some interesting travel clips among the usual fashion shows and adverts.

But while the video content is of an excellent standard, Louis Vuitton only uploads a handful of posts each month.

This could be why it has far fewer subscribers than its rival brands.

Finally, Louis Vuitton’s most popular video is its advert from last year that featured David Bowie. The clip currently has almost 34m views, naturally.

In conclusion

Far from resting on their laurels, these luxury brands are making an effort to maintain up-to-date and interesting YouTube pages.

Chanel and Dior upload content most frequently and have created customised pages, which likely contributes to their popularity.

Louis Vuitton’s comparatively low number of subscribers is undoubtedly impacted by the fact that it only uploads one or two videos per month, meaning it offers a poorer variety and less reason to subscribe.

Posts from the Econsultancy blog

Networking Events in Cleveland: 6 Groups Worth Checking Out

Cleveland’s not one to be left behind in the Rust Belt region’s decline. The city’s startup scene is growing, and young professionals can make valuable career moves in this lakefront city.

From the city’s healthcare industry hub to advanced manufacturing facilities to academia, professionals are finding meaningful roles in the Cleveland area. Here are six groups that’ll help you meet the right crowd for you. (Click here to tweet this list.)

1. Cleveland 20/30

The Cleveland Professional 20/30 Club offers programming in four areas: social, networking, philanthropic, and educational. A weekly networking breakfast on Friday mornings can help you ease into this active network. Nervous about approaching fellow attendees? Networking Committee members are happy to make an introduction.

2. Mobile Monday Cleveland

Mobile Monday hosts events around the world, but Cleveland’s growing tech scene makes its speaker series worth attending. Featured guests share their experiences in the business-meets-tech space, but you might also find yourself sounding off in mobile tech discussions. There are only six events each year, so register early!

3. Engage! Cleveland

In the early stages of your career? Engage! Cleveland will help you explore ways to grow in the local professional community. Take a nonprofit leadership workshop, visit public art events, or sit back and listen at the Young Professional Speaker Series. Seasonal mixers remind you to take time to relax.

4. ClevelandGives

Choose a unique volunteer opportunity! But first: your group of local professionals will learn a practical skill to assist you in your task for the day. You’ll go home with business cards in your pocket and an appreciation for your newly-practiced skills.

5. Neighbor Up Network Night

Neighborhood Connections hosts this monthly meetup to encourage networking on a hyper-local level. Keep an open mind as you explore ways to connect with locals in your industry — or in vastly different fields. Neighborhood Connections partners with community groups to offer volunteer opportunities and job fairs: two more great ways to network.

6. Network After Work Cleveland

There’s no programming or long-term commitment. Just pick at monthly event and grab your name tag — color-coded to help you find your industry — and get ready to meet a few hundred professionals at some of Cleveland’s hottest downtown watering holes. Tickets for each event cost under $ 20. Arrive early to these all-evening events and you’ll be able to enjoy some light appetizers on the house.

What other networking events in Cleveland would you add to this list?

Lisa Rowan is a writer and editor in Washington, D.C.

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Brazen Life

Why Working at Lunch is Bad for Your Career — and for You

Pop quiz: Where did you eat your lunch yesterday? Let me guess… you scarfed down a sad turkey sandwich wrapped in crinkly plastic in front of your laptop while “working.”

I’ll let you in on a little secret. It’s something no one else will tell you, so listen up. Working during lunch is hurting your career AND your health.

You should not work during lunch. You need to quit cold turkey. But you can get more done while working through lunch, you say?

Read on for a few reasons why you need to step away from the laptop and stop dropping crumbs on your keyboard. (Click here to tweet this list.)

1. Your productivity suffers

You think working during lunch gives you an extra hour of work every day. Bonus, right? But imagine you had one hour of your life back each day.

By making an agreement with yourself to take a proper lunch break every day, you’ll be more productive in the other work hours to get your work done (since you no longer have that hour to “catch up.”)

When you work through lunch, you give yourself permission to focus on less important tasks — and you make yourself even busier than you should be. If you don’t give your body enough rest during the week, it will eventually catch up to you.

2. You de-prioritize your physical and mental health

When you work during lunch, you don’t focus on what you’re eating. Instead your focus is on the screen in front of you. Use this hour lunch break for its original purpose: Your lunch break. Let your body rest.

Working during lunch most likely means you’ll be staring at a computer for an hour instead of socializing with colleagues. Even if you socialize with colleagues about work face-to-face over lunch, that human connection is better than emailing back and forth over your lunch break!

3. Management sees you as less productive

Management will never tell you to stop working through your lunch. What management cares about is how productive you are, and not necessarily how hard you work (Like this idea? Tweet it.) Working harder than your colleagues does not mean that you’re more productive than them.

But if your boss sees you work through lunch every day, she’ll assume you’re unable to control your workload and are more prone to make mistakes.

The best way to avoid giving off signals that you can’t manage your workload? Don’t work during lunch.

4. Food eaten away from your desk simply tastes better

There may be no scientific evidence that will back this claim. But from my own calculations and personal research, a turkey sandwich eaten outside on the patio tastes 10 times better than the same turkey sandwich eaten at a desk. Your taste buds can’t really explain it either, but they love it when you’re not eating lunch at your desk.

Do yourself a favor. Take a lunch break every single day. Not only will it make you more productive, management — and your health — will thank you. And while you’re at it, check out a few more tips to eat better at work (not surprisingly, one of them is to not eat at your desk.)

Robbie Abed is the the author of the book Fire Me I Beg You and is an experienced independent IT Consultant. If you want to advance your career by leaving your day job, sign up for the Summer of Quitting email course. It will be the best decision you make all day.

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The post Why Working at Lunch is Bad for Your Career — and for You appeared first on Brazen Life.

Brazen Life

LTL as a strategy

I confess I had to look it up.

A truck passed me on the highway and on the side, it said that they did both LTL and FTL shipments.

FTL means “full truckload.” For the longest time, a full truckload was the only efficient way to ship goods around. A company would expand operations (not just trucking, but just about everything) so that it could use all of an available resource. No sense having half a shipping clerk or half a secretary or half a truck shipment–the rest was going to go to waste, so might as well use it all.

As Lisa Gansky wrote about in her seminal book the Mesh, the massive shift in data (and knowledge) produced by the net means that FTL isn’t nearly the advantage over less than a truckload it used to be. Since it’s so cheap and effective to coordinate activity, that extra space isn’t wasted, not at all. It’s shared.

Since we can share resources, expanding to use all of something (a car, a boat, a vacation home) isn’t just inefficient, it’s wasteful.

Now that it’s cheaper and faster to share, an enormous number of new opportunities exist. Short runs, focused projects, marketing to the weird–mass is dead in more ways than we can count.

       

Seth Godin’s Blog on marketing, tribes and respect

#038: How to Provide Awesome Customer Service Without Being Creepy

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On this episode of the UnPodcast, we talked about a recent experience at a restaurant where the server went beyond being polite in a way that was just plain wrong. We also discussed how retail customers should be treated, the issue with data that is collected on customers, and whether or not customer surveys are effective.

Other topics include:

  • [00:02:59.18] If this is true of you, you should stop listening to this podcast
  • [00:04:34.08] What messed up Father’s Day
  • [00:06:48.21] A big question for our listeners: is it possible to be “too attentive” with your customers?
  • [00:11:49.15] Vegas vs. New York, Toronto, and everywhere else
  • [00:12:16.17] How you should be treated in retail stores, regardless of who you are and how you’re dressed
  • [00:14:06.17] The importance of “showrooming”
  • [00:15:07.06] The terrible “receipt epidemic”
  • [00:15:47.12] Data collection tactics and what’s wrong with them
  • [00:17:03.17] The right way to conduct surveys
  • [00:19:34.14] Whether or not companies use survey data to make changes
  • [00:22:14.27] My issue with loyalty cards
  • [00:26:36.29] One of the only places I use loyalty cards
  • And so much more. . .

 

The trick with using customer data is customization, not creepiness. [Tweet This]

Items mentioned in this episode

  • Terms and Conditions May Apply (documentary)
  • Joelle’s 

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound


UnMarketing

#036: Divas of the Speaking World

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On this episode of the UnPodcast we talked about a tasteless sign posted in Scruffy Duffies bar in Plano, Texas and the less than stellar response when a customer asked that the sign be removed, about the unprofessional behavior of a Google executive when he was disappointed by the turnout at an event he was supposed to speak at, and the power — and responsibility that we all, as consumers, have.

Other topics include:

  • [00:02:34.16] A tasteless joke
  • [00:07:23.26] A cop out
  • [00:08:09.13] How another bar owner made things right
  • [00:09:20.15] This week’s moron
  • [00:12:21.07] What made me giddy
  • [00:13:05.11] What to do when your hopes and expectations aren’t met
  • [00:14:32.17] Why the number of people in an audience doesn’t matter
  • [00:16:01.10] The difference between a brand effect and an individual effect
  • [00:17:31.10] How the bad behavior of people impacts others
  • [00:18:37.18] What would cause Alison to stop supporting a company she loves
  • [00:22:11.23] The only real power that customers have
  • [00:23:04.00] What makes a company good or bad
  • [00:23:18.24] The responsibility of big companies
  • [00:24:00.15] At the end of the day what we really want
  • [00:25:02.19] What determines community
  • [00:26:23.03] The importance of caring enough to read the small print
  • And so much more. . .

Community is done by actions, not by size of revenue or number of locations. [Tweet This] 

You can talk, like or tweet, but until you vote with your dollars, there’s no impact. [Tweet This] 

Items mentioned in this episode

  • Google exec’s tantrum becomes Twitterverse plaything 
  • Outrage brews over bar sign joking about domestic violence

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound


UnMarketing

#037: How to Reach Out to Influencers without Being Ignored

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On this episode of the UnPodcast, we talked about both right and wrong ways to reach out to influencers. Most people giving out advice for how to do this are PR companies, rather than influencers themselves, so we took this opportunity to talk about what it looks like on our end. We shared examples of people who have reached out to us in wrong ways, and also gave examples of those who reached out to us in ways that motivated us to do what we could to help them.

Other topics include:

  • [00:07:52.11] The wrong way to reach out to influencers
  • [00:11:52.04] What not to do the first time you send a message to someone
  • [00:14:29.28] My response to an inappropriate message I received on LinkedIn
  • [00:17:46.13] The one of two things that every single spam response says
  • [00:20:06.25] What I beg of you, my listeners
  • [00:21:30.29] Right ways to reach out to influencers
  • [00:21:50.22] The importance of reaching out to influencers in a personal and creative way
  • [00:30:51.28] How corporations can reach out to influencers
  • [00:33:55.09] The problem with prewritten tweets
  • [00:34:54.00] What causes none of the rest of this to matter
  • And so much more. . .

 A great product combined with great people has amazing results. [Tweet This]

Items mentioned in this episode

  • One Spark 
  • Creativity for Sale
  • Duri AlAjrami on Twitter

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound


UnMarketing

Be a speaker of your Niche AND Intensify your wealth, brand power and whole system

No speechlessness while speaking in front of a wide audience;

No hesitance while narrating when all eyes are set on you;

No crumbling while speaking under time pressure;

These are the true qualities are expected of a professional speaker.

Being a professional and qualified speaker on a podium that keeps people involved and interested who are strongly willing to get to the top in the domain of business or life which you have already excelled is awfully unappreciated and even the well-versed professional & experts are earning a little less just because they fail to recognize the significance of public speaking.

If by any chance, the domain of public speaking appeals you or it is something you would like to give atleast one try. Here are the top reasons on, how exactly public speaking can intensify wealth and business prospects. First and foremost, you need to know public speaking about your business is nowhere a cheap PR. Amazingly, the key-points about public speaking are:

  • An awesome tact to empower one’s self-esteem
  • An excellent way to make new contacts and develop a great network.
  • If you wanna change the world, the most effective idea to spread revolutionary ideas is public speaking.

Why should you be the speaker? What are business benefits, if I am the speaker?

Structure your business brand

Structuring a bond, an affinity and a connection with the audience, people or the spectators, while talking to them about your professional proficiency or personal experiences presents you as a person, who knows what is he talking about, which empowers the audience to relate and associate YOU wth your Brand.

Business Promotion

What about organizing a speaking event, paper reading, extempore or a debate, and discussing about your products and services through such events brings more power to the brand. Moreover, especially for the audience who aren’t actually aware of you, your brand, your product –n-services, and your proficiency of being an amazing public speaker on wider platforms is a great way to introduce the audience about your brand and eventually grow a stronger customer base.

Boosts up the confidence

Phobias, fears, it is like stating the obvious that death is people’s no.1 fear. Ever wondered what is the 2nd, dear fellow readers, its public speaking. Even though public speaking stands steady at no.2 position, it is very much possible to get rid of it with smart preparation and practices. Initially, the responsibility of speaking publicly in front of the press, hundreds of audience appears a daunting task. With the advancement of time, when you have learnt the essentials of public speaking, the talks will become seamless and natural.

Growth of contact network

Growth of business depends greatly on network of contact. An event with a professional keynote speaker is like digging a gold mine of contacts. These contacts are great business prospects by being:

  • Associate Partners
  • Joint Venture
  • Customers
  • Eligible potential employee

Making More Money

None can deny business is all about reaping more and more money. But exactly how?

  • Say you are sales rep but also a great speaker that means you can easily convince people to buy the products or services you are offering.
  • Say you are a manager but also a great speaker that means you can keep your team motivated to achieve the set goals.
  • Say you are a CEO but also a great speaker that means while giving an interview on a national channel, you know what to speak and how it.

It's worth mentioning that when you're a high profile figure, you may be targeted in ways you had never expected. We've been talking to local criminal solicitors based in Birmingham, Hussain Solicitors and they have informed us of the best ways possible to protect yourself from any fraud, scams or even criminal issues. Contact; Hussain Solicitors, 481 Coventry Road, Small Heath, Birmingham, B10 0JS. 24hr Telephone: 0121 766 7474.